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A
small-town bowling alley owner captured the hearts of TV viewers Sunday,
as NBC's Ed rolled a ratings strike in its debut frame.
Ed, starring
Tom Cavanagh, of NBC sister show Providence, posted a win in one of the
network's toughest time slots, according to Variety. The new series could
be in for a rougher time in upcoming weeks, though, when its formidable
regular competition returns.
The critically
heralded drama, co-produced by David Letterman's Worldwide Pants, attracted
15.7 million viewers and delivered a strong 6.5 rating in the prized adults
18 to 49 demographic, according to early results from Nielsen. It's the
network's best demo score in the Sunday 8 p.m. hour in more than three
years. In its first outing, Ed faced neither the CBS hit Touched by an
Angel nor Fox darlings The Simpsons and Malcolm in the Middle. Touched
by an Angel's premiere was pushed back a week due to a nearly one-hour
NFL game overrun in the East (a move highly protested by the show's fans),
while Fox is holding back its top-ranked comedies until after the World
Series ends.
Ed was
the top series of the night among adults 18 to 49, 18 to 34, and 25 to
54, beating both ABC's Who Wants to Be a Millionaire and The Practice.
The only other new programs of the night - the WB's Hype and Nikki - also
looked good, which bodes well for the network's chances with a six-sitcom
Sunday.
Ed, the
drama about a big-city lawyer who returns to his Ohio hometown and buys
the local bowling alley, improved by 9 percent in viewers and by 12 percent
in adults 18 to 49. It will finish the week as the No. 3 drama among adults
18 to 49.
The debut
numbers are promising for NBC, which has struggled in the early hours
of Sunday evening in recent years, making it more difficult for its Sunday
movie to compete from 9 p.m. to 11 p.m.
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